For Sony's latest TV advert, they have flooded Miami with foam.
The “Foam City” was created last month across several blocks of Miami using the world’s biggest foam machine, capable of producing 2 million litres a minute.
Streets, shops, car parks, trucks and people were all covered.
The seven-day shoot involved a crew of 150… and an estimated 460 million litres of foam.
A 60-second advert launches in Europe today, while a 90-second advert will appear on British TV screens on May 1.
Some 200 locals used Sony Cyber-shot digital stills cameras, Handycam camcorders and ? digital SLR cameras and their images were uploaded onto an online database.