Katrina Kaif has been roped in as the new ambassador for the Spice Group, which includes Spice Telecom, Spice Mobile Phones, Spice BPO’s and other ventures of the group. The model cum actress, will be seen endorsing the group’s products beginning next year. Priyanka Chopra has been the brand ambassador of the brand since its launch, and the first TVC with her was launched in 2006. Spice’s contract with Chopra ends in December this year.